Shows

A show called Brandin’

Welcome to a five-part series on brands in culture, creativity and commerce produced in collaboration between The Behaviour Report™, LinkedIn, Mi-3 & directed by Mo MacRae.

Episode 1: Start with Who.

Dan Gregory questions Simon Sinek’s advice to “Start with Why,” Kieran Flanagan indulges in a little quant and qual on the benefits of, and innovations in, consumer research, Paul McIntyre speaks to CMOs, Mim Haysom from Suncorp and Amber Collins at Australia Post, and a futurist, Lucie Greene, and a farmer, Gary Green (no relation), talk about the technology play during Covid-19, the convergence of B2B and B2C marketing and just who "the new customer" actually is.

Episode 2: What Now?

Dan Gregory asks whether fame and awareness lead to bottom line results, Kieran Flanagan explores how brands come to own a part of our brains, Paul McIntyre speaks to CMOs, Jodie Sangsster from IBM and Brent Smart at IAG, and Manu Feildel gets a little saucy with us during Brands in Conversation.

Episode 3: When works for you?

Dan Gregory challenges brands to think beyond short-term results, Kieran Flanagan talks about why timing matters, Paul McIntyre speaks to CMOs, Julie Hutchinson from Volvo & Rochelle Tognetti at Deloitte, and Net-a-porter Founder Megan Quinn and Imogen Hewitt, CEO at Spark Foundry, join us for Brands in Conversation.

Episode 4: Where are they?

Dan Gregory explains why, if you want to grow big, you need to go broad, Kieran Flanagan talks about nurturing our future customers, Paul McIntyre speaks to Salesforce VP Jo Gaines and Hipages Chief Customer Officer Stu Tucker and Distinguished Gentlemen’s Ride founder, Mark Hawwa, join us for Brands in Conversation.

Episode 5: How does it come together?

Dan Gregory asks whether emotion beats logic (even in B2B conversations), Kieran Flanagan explains the difference between emotional intelligence and just being emotional with EQ expert Sue Langley, Paul McIntyre speaks to Commonwealth Bank CMO Monique MacLeod & Xero’s Chief Customer Officer Rachael Powell and joining us for Brands in Conversation, the Vice-Chair at Ogilvy UK, TED Global Speaker and the author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense, Rory Sutherland.

The Behaviour Report™ is a division of The Impossible Institute™ Pty Ltd.